About Us

Fancy Fox apparel is a fusion of artistic expression and practical night-time comfort. From the mind of Durban based artist, Rowena Rich, who has been honing her distinctive craft for the last 25 years, comes a range of truly lovely pyjamas and bedtime wear. 

As Rowena's first venture into clothing, she saw the need for a new type of sleepwear. Pyjamas which were both comfortable and beautiful, with original artwork prints setting them apart from any other sleeping attire out there. 

Her artworks are inspired by nature, and all things divine, which is reflected in the earthy, unmistakably African landscapes, flora and fauna depicted in her work. 

'Fancy', meaning "elaborate in structure or decoration." Is exactly the light Rowena intends her range of nightclothes to be received in. The range is meant to make you feel beautiful, at ease and relaxed at home, in your safe space while you wind down, partake in your before bed reading time, or simply sit on the couch watching movies with your family. These pyjamas are the simplicity, familiarity and warmth of home personified. 

Rowena lived in london for 12 years before moving back to South Africa believing that, "You can take someone out of Africa, but you can never take the Africa out of someone." She lives with her husband and three beautiful children, enjoying running (both on road, and of course after her kids!), as well as creating. 

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